Course curriculum

  • 1

    Week 1 - Introduction of Strategic Management

    • 1.1 Syllabus - Strategic Management

    • 1.2a Main Reading Reference - Strategic Management: An Executive Perspective

    • 1.2b Reading Reference - Project-Led Strategic Management

    • 1.2c Reading Reference - Seven Principles of Digital Business Strategy

    • Week 1(1) Introduction of Strategic Management

    • Week 1-2 : Evolution and trend of Strategic Management (1)

    • 1.3 Quiz - Introduction of Strategic Management

    • 1.4a Evolution of Strategic Management - Part a

    • 1.4b Evolution of SM part b

    • 1.4b Quiz - Evolution of Strategic Management

    • 1.5 Identify company's strategy

    • 1.5 Quiz - Identify company's strategy

    • 1.5 Material - Identify company's strategy

    • 1.6 The relationship between a company’s strategy and its business model

    • 1.6 Quiz - The relationship between company's strategy and its business model

    • 1.6 Material - The relationship between company's strategy and its business model

    • 1.7 Strategic Management Process

    • 1.7 Material - Strategic Management Process

    • 1.7 Quiz - Strategic Management Process

    • Week 1.7b The Strategic Management Process
  • 2

    Week 2 - Evaluating Company’s External Environment

    • 2.1 The industry’s dominant economic features

    • 2.1 Quiz - The Industry's Dominant Economic Feature

    • 2.1 - Material - Week_2_Industry’s_Dominant_Economic_Features

    • 2.2 The competitive forces in the industry

    • 2.2 - Quiz - The Competitive Forces in The Industry

    • 2.2 - Material - The competitive forces in the industry

    • 2.3 The driving forces for industry change and its impacts on the economy

    • 2.3 - Quiz - Driving Forces for Industry Change and Impacts on The Economy

    • 2.3 - Material - Driving Forces for Industry Change and Impacts on The Economy

    • 2.4 Macro Environment Analysis

    • 2.4 Quiz - Macro Environment Analysis

    • 2.4 Material - Macro Environment Analysis

    • 2.5 Market position the industry rivals

    • 2.5 Quiz - Market position the industry rivals occupy

    • 2.5 Material - The Market Position The Industry Rivals Occupy

    • 2.6 Strategic moves that our rivals are likely to make

    • 2.6 Quiz - Strategic moves that our rivals are likely to make

    • 2.6 Material - The Strategic Moves That Our Competitor Are Likely To Make

    • 2.7 Reference - Case Study - Kodak - applying 5 Five Force Model
  • 3

    Week 3 - Evaluating Company’s Internal Environment

    • Week 3-1: Effectiveness of Strategy

    • 3.1 Quiz Effectiveness of Strategy

    • 3.2a SWOT Analysis part a

    • 3.2b SWOT Analysis part b

    • 3.2 Quiz - SWOT Analysis

    • 3.3a Introduction of Value Chain Analysis

    • 3.3a Reference Example of Value Chain Analysis - Apple

    • 3.3a Quiz - Introduction Value Chain Analysis

    • 3.3b Value Chain Analysis - Internal Cost Analysis

    • 3.3b Quiz - Value Chain internal cost analysis

    • 3.3c Value Chain Analysis - Internal Differentiation Analysis

    • 3.3c Quiz - Value Chain Analysis - internal differentiation analysis

    • 3.3d Value Chain Analysis - Vertical Linkage Analysis

    • 3.3d Quiz - Value Chain Analysis - Vertical Linkage Analysis

    • 3.3. Open Answer Question - Value Chain Analysis

    • 3.3. Vertical Linkage Analysis Example
  • 4

    Week 4 Crafting and Executing Strategy

    • 4.1a Company strategy making process

    • 4.1a Material - Company Strategy Making Process - Part 1

    • 4.1b Company strategy marking process

    • 4.1b Material - Company Strategy making Process - Part 2

    • 4.1 Quiz - Company Strategy making Process

    • 4.2 Developing company strategy plan

    • 4.2 Material - Developing Company Strategy Plan

    • 4.2 Quiz - Developing Company strategic plan

    • 4.3 Strategy Execution Process

    • 4.3 Material - Strategy Execution process

    • 4.3 Quiz - The strategy execution process

    • 4.4 Managing the strategy journey - McKinsey
  • 5

    Week 5 Five Generic Competitive Strategies

    • 5.1 Five Generic Competitive Strategies

    • 5.1 Material - Five Generic Competitive Strategies

    • 5.1 Quiz - Five Generic Competitive Strategies

    • 5.2 Five distinct competitive strategy approaches

    • 5.2 Material - Five distinct competitive strategy approaches

    • 5.2 Quiz - Five distinct competitive strategy approaches

    • 5.3 The contrasting features of the five generic competitive strategies

    • 5.3 Material - The contrasting features of the five generic competitive strategies

    • 5.3 Quiz- The contrasting features of the five generic competitive strategies

    • 5.4 Justification of a preferred strategy

    • 5.4 Material - Justification of a preferred strategy

    • 5.4 Quiz - Justification of a preferred strategy

    • Week 5: Midterm Question

  • 6

    Week 6 - Global Strategy

    • 6.1&2 Why companies expand into foreign markets

    • 6.1&2 Material - Why companies expand into foreign markets

    • 6.1&2 Quiz- Why companies expand into foreign markets

    • Week 6-3a Factors that shape strategy choices in foreign markets_Part_1

    • 6-3a Material - Factors that shape strategy choices in foreign markets_Part_1

    • Week_6-3b Factors that shape strategy choices in foreign markets_Part_2

    • 6-3b Material - Factors that shape strategy choices in foreign markets_Part_2

    • 6.3 Quiz - Factors that shape strategy choices in foreign markets (Part 1 and 2)

    • Week 6-4 The concepts of multicountry competition and global competition

    • 6.4 Material - The Concepts of Multicounty Competition and Global Competition

    • 6.4 Quiz - The Concepts of Multicounty Competition and Global Competition

    • Week_6-5 The quest for competitive advantage in foreign markets

    • 6.5 Material - The Quest for Competitive Advantage in Foreign Markets

    • 6.5 Quiz - The Quest for Competitive Advantage in Foreign Markets

    • Week_6-6 Strategies to compete in the market of emerging countries

    • 6.6 Material - Strategies to Compete in the Market of Emerging Countries

    • 6.6 Quiz - Strategies to Compete in the Market of Emerging Countries
  • 7

    Week 7 - Strategy for competitive market

    • Week_7-1_Tailoring Strategy to Fit Specific Industry and Company Situation

    • 7.1 Material - Tailoring Strategy to Fit Specific Industry and Company Situation

    • 7.1 Quiz - Tailoring Strategy to Fit Specific Industry and Company Situation

    • Week_7-2_Strategy for Internet Business

    • 7.2 Material - Strategy for Internet Business

    • 7.2 Quiz - Strategy for Internet Business

    • Week_7-3_Strategy for competing in emerging industries

    • 7.3 Material - Strategy for competing in emerging industries

    • 7.3 Quiz - Strategy for competing in emerging industries

    • Week_7-4_Strategy for competing in rapidly growing markets

    • 7.4 Material - Strategy for competing in rapidly growing markets

    • 7.4 Quiz - Strategy for competing in rapidly growing markets

    • Week 7-5 Strategy for competing in slow growth or mature markets

    • 7.5 Material - Strategy for competing in slow growth or mature markets

    • 7.5 Quiz - Strategy for competing in slow growth or mature markets

    • Week 7-6 Blue Ocean Strategy

    • 7.6 Material - Blue Ocean Strategy

    • 7.6 Quiz - Blue Ocean Strategy

    • Week_7-7_Early mover and late mover strategy

    • 7.7 Material - Early mover and late mover strategy

    • 7.7 Quiz - Early mover and late mover strategy

    • Week_7-8_Offensive Strategy vs Defensive Strategy

    • 7.8 Material - Offensive Strategy vs Defensive Strategy

    • 7.8 Quiz - Offensive Strategy vs Defensive Strategy
  • 8

    Week 8: Final Assessment

    • Final Assessment - Question

    • Final Assessment - Answer